With the popularity of virtual meetings and events over the past year, it is safe to say they are not going anywhere. However, how will this technology develop, and what does this mean for meetings?
The recent transition to working from home has been well-received. The next iteration, which is expected to include immersive augmented reality (AR) and virtual reality (VR), is on the horizon. In other words, it is the natural advancement of video.
Augmented reality technology enhances things in your environment by providing an interactive and immersive experience. AR technology incorporates visual, audio, tactile, somatosensory, and even olfactory components. Virtual reality, on the other hand, can create a separate environment or mirror real-life experiences.
People already use AR/VR on their smartphones every day, from Snapchat and Instagram filters to Pokémon Go. Although the technology is already available, when will it become widely used and adopted?
The Benefits of AR/VR Technology
Any industry or business can benefit from AR and VR. Live entertainment, education, and meetings are some of these industries. Businesses use AR/VR to provide virtual tours or to test products while surgeons use it to practice complicated surgeries. Even airline pilots have been using this technology for several years.
Both AR and VR are valuable because they are hands-on and can imitate live experiences. Audiences can study, explore, and see things closely with AR/VR that they would have to travel to see otherwise.
The majority of keynotes, whether live or recorded, are not interactive. People can only watch and listen. AR and VR have the power to transform an online meeting or regular event into an exciting and unforgettable experience. What also makes AR/VR technology for events and meetings so appealing is that it can be used from anywhere. VR meetings are more cost-effective since they eliminate pricey travel and venue costs.
As a professional speakers bureau, we recognize that keynote speakers will include AR/VR into their presentations to adapt. AR/VR is more interactive than a traditional Zoom call or in-person presentation. Therefore, there is a lot of potential for imagination and participation.
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