Brian Solis Biography

Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.

Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.

His latest book, "What's the Future of Business: Changing the Way Businesses Create Experiences," will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.

His previous release, "The End Of Business As Usual," looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. It was named a Top 10 Business Book by Publishers Weekly. His book "Engage," is regarded as the industry reference guide for developing effective social business and social media strategies.

Brian's blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.

Brian also hosts "Revolution," a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, and Guy Kawasaki.

At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management and to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to embrace and excel around the connected customer. As a result of his work in the social enterprise, CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.

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