Lior Zoref Biography

Lior Zoref is a business professional and researcher who is known best as being a TED speaker. Zoref is the author of the bestselling book Mindsharing: The Art of Crowdsourcing Everything. Zoref is a major proponent of crowdsourcing, both for startup companies and for large businesses. Zoref believes in “the wisdom of the crowd” and his work has helped several large corporations to find innovative solutions to complex problems. Zoref found that often information is siloed in large organizations, and getting input from employees and even customers can give management much more information to work with.

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