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Martin Matak is the founder and President of VERT, a company focused on wearable technology with broadcast and social integrated experiences. VERT is a non-invasive and discrete inertial measurement unit (IMU) worn in the waist of an individual to report numerous athletic measurements, including jump count and height. Prior to founding VERT Martin spent over 16 years in the advertising and marketing profession with key positions at Zimmerman Advertising. He concluded his career as the Chief Client Officer for the automotive retail division prior to transitioning into the wearable technology industry. Martin received a B.S. degree in Advertising from the University of Florida with outside concentration in Astrophysics.
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