Pete Blackshaw Biography

Pete Blackshaw Chief Executive Officer, Cintrifuse Syndicate Fund & Incubator as well as the Vice President of Digital and Social Media at Nestlé, S.A., in Switzerland. In addition to helping shape digital strategy for Nescafe, Kit Kat, San Pellegrino, Perrier, Purina, and hundreds of other Nestle brands, Pete oversees Nestle’s industry-recognized Digital Acceleration Team as well as the Silicon Valley Innovation Outpost . He authored a book entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age. Pete founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association. This technology speaker recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2016 Mediapost "Online All Star" recipient, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.

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