Regis McKenna is chairman of The McKenna Group, a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. The firm's expertise is focused on emerging technologies and markets. Regis is responsible for helping to launch some of the most important technological innovations of the last 25 years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech Inc.) and the first retail computer store (The Byte Shop). Other first-time technology marketing efforts he participated in include the first commercial laser for retail systems the first computer local area network the first electronic spread sheet the first operating system for personal computers the first mini super computers and the first desktop publishing systems.
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