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Riley Crane is the Society in Science (Branco Weiss) senior postdoctoral fellow in the Human Dynamics Group at the Media Lab at M.I.T. His research is focused on understanding the hidden patterns behind collective social behavior. A physicist by training he has spent the last several years quantifying human behavior and social interactions and has applied his models to such diverse systems as YouTube and the humanitarian response to the Asian tsunami. Riley is the winner of the 2009 DARPA Network Challenge a Pentagon-sponsored competition aimed at exploring the roles the internet and social networking play in the timely communication wide-area team-building and urgent mobilization required to solve broad-scope time-critical problems. He consults for both businesses and government and has started several companies which harness the power of social networks and social media. Riley has also built viral media campaigns for books and the United Nations and has been featured in The New York Times and New Scientist and he has appeared on CNN and The Colbert Report. Riley is interested in developing tools and methodologies for harnessing the vast potential of the human network.
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