Troy Carter is the chief executive officer of Atom Factory. Atom Factory is an entertainment management company. Carter’s clients include stars such as Lady Gaga and Will Smith. His work has changed the way that artists interact with their fans and business partners. Carter founded Atom Factory in 2010. He helped some of the most influential artists in the world build significant social media followings and improve their online reach. Carter is considered one of the global leaders in music and marketing, and he often gives talks about how to build an artist’s brand.
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